Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game
| Year of publication: |
1998
|
|---|---|
| Authors: | Krider, Robert E. ; Weinberg, Charles B. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 35.1998, 1, p. 1-15
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