Competitive intelligence and firm's performance in emerging markets : an exploratory study in India
Year of publication: |
2012
|
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Authors: | Adidam, Phani Tej ; Banerjee, Madhumita ; Shukla, Paurav |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012, 3, p. 242-254
|
Subject: | Wettbewerbsanalyse | Competitive analysis | Wettbewerbsstrategie | Competitive strategy | Unternehmenserfolg | Firm performance | Indien | India |
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