Competitive intelligence in service marketing: A new approach with practical application
| Year of publication: |
2010
|
|---|---|
| Authors: | Johns, Pamela ; Doren, Doris C. Van |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 28.2010, 5 (1.1.), p. 551-571
|