Competitive location-based mobile coupon targeting strategy
Meiling Luo, Gang Li, Xudong Chen
| Year of publication: |
2021
|
|---|---|
| Authors: | Luo, Meiling ; Li, Gang ; Chen, Xudong |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-15
|
| Subject: | Mobile coupons | Geo-location targeting | Asymmetric competition | Mobile accessibility | Price discrimination | Mobilkommunikation | Mobile communications | Kundenbindungsprogramm | Loyalty program | Wettbewerb | Competition | Preisdifferenzierung | Theorie | Theory | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Netzregulierung | Access regulation | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102313 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012431570