Competitive reasons for the Name-Your-Own-Price channel
| Year of publication: |
2009
|
|---|---|
| Authors: | Fay, Scott |
| Published in: |
Marketing Letters. - Springer. - Vol. 20.2009, 3, p. 277-293
|
| Publisher: |
Springer |
| Subject: | Name-Your-Own-Price | Reverse auctions | Pricing |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005005665