Competitive strategy at Ryanair
Year of publication: |
2003
|
---|---|
Authors: | Evans, Nigel ; Campbell, David |
Published in: |
Strategic management for travel and tourism. - Amsterdam : Butterworth-Heinemann, ISBN 0-7506-4854-6. - 2003, p. 375-378
|
Subject: | Fluggesellschaft | Airline | Wettbewerbsstrategie | Competitive strategy | Niedrigpreisstrategie | Low-cost strategy |
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