Complaint behaviour by third parties : exploring service quality, customer satisfaction and word-of-mouth in health clubs
Year of publication: |
2016
|
---|---|
Authors: | Moreira, António Carrizo ; Freitas da Silva, Pedro Miguel |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 16.2016, 3/6, p. 152-171
|
Subject: | health clubs | service quality | word-of-mouth | WOM | satisfaction | complaint behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management |
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