Complementary Goods: Creating, Capturing, and Competing for Value
| Year of publication: |
2013
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|---|---|
| Authors: | Yalcin, Taylan ; Ofek, Elie ; Koenigsberg, Oded ; Biyalogorsky, Eyal |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 32.2013, 4 (4.6.), p. 554-569
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