Complementing human effort in online reviews : a deep learning approach to automatic content generation and review synthesis
Keith Carlson, Praveen K. Kopalle, Allen Riddell, Daniel Rockmore, Prasad Vana
| Year of publication: |
2023
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|---|---|
| Authors: | Carlson, Keith ; Kopalle, Praveen K. ; Riddell, Allen ; Rockmore, Daniel N. ; Vana, Prasad |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 1, p. 54-74
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| Subject: | Artificial intelligence | Automation | Deep learning | Machine learning | Online reviews | Review synthesis | Wine reviews | Künstliche Intelligenz | Virales Marketing | Viral marketing | Automatisierung | Online-Handel | Online retailing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2022.02.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281898