Complementing intuition : insights on styling as a strategic tool
Oscar Person; Dirk Snelders; Toni-Matti Karjalainen; Jan Schoormans
| Year of publication: |
2007
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|---|---|
| Authors: | Person, Oscar ; Snelders, Dirk ; Karjalainen, Toni-Matti ; Schoormans, Jan P. L. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 23.2007, 9/10, p. 901-916
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| Subject: | Produktgestaltung | Product design | Innovationsmanagement | Innovation management | Finnland | Finland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003603949