Complementing mass customization toolkits with user communities : how peer input improves customer self-design
Nikolaus Franke, Peter Keinz, and Martin Schreier
| Year of publication: |
2008
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|---|---|
| Authors: | Franke, Nikolaus ; Keinz, Peter ; Schreier, Martin |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 25.2008, 6, p. 546-559
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| Subject: | Mass Customization | Mass customization | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Soziale Gruppe | Social group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003761027