Composite Branding Alliances: An Investigation of Extension and Feedback Effects
| Year of publication: |
1996
|
|---|---|
| Authors: | Park, C.Whan ; Jun, Sung Youl ; Shocker, Allan D. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 33.1996, 4, p. 453-466
|