Comprehending roles of virtual service assistant's warmth and competence for service co-creation versus service recovery
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The dark side of customer co-creation : exploring the consequences of failed co-created services
Heidenreich, Sven, (2015)
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Foreign or domestic : who provides better customer service?
Poddar, Amit, (2015)
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Shin, Hyunju, (2017)
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Examining how consumers can love brands through internal storytelling
Sarkar, Abhigyan, (2024)
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Digital healthcare retail : role of presence in creating patients' experience
Sreejesh, S., (2021)
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What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot, (2023)
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