Comprehending technology attachment in the case of smart phone-applications : an empirical study
Souvik Roy, Abhilash Ponnam, Santanu Mandal
| Year of publication: |
January-March 2017
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|---|---|
| Authors: | Roy, Souvik ; Ponnam, Abhilash ; Mandal, Santanu |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 15.2017, 1, p. 23-43
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| Subject: | App Attachment | App prominence | App-Self Connection | Brand Attachment | Mobile Apps | Presentation Style | Relationship Features | Mobile Anwendung | Mobile application | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Mobiltelefon | Mobile phone |