Comprehensive evaluation of marketing channel risk of beverage enterprise on the basis of GRA-Fuzzy-AHP
Yihong Xu (Jianghan University, Wuhan, China), Mengju Shi (Zhongnan University of Economy and Law, Wuhan, China), Hao Chang and Qiushuang Wei (School of Economics and Management, North China Electric Power University, Beijing, China), Suhua Wang (Datang Sanmenxia Power Generation Co., Ltd., Sanmenxia, China)
| Year of publication: |
2015
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|---|---|
| Authors: | Xu, Yihong ; Shi, Mengju ; Chang, Hao ; Wei, Qiushuang ; Wang, Suhua |
| Published in: |
International journal of information technology and management : IJITM. - Genève : Inderscience Enterprises, ISSN 1461-4111, ZDB-ID 2262721-2. - Vol. 14.2015, 2/3, p. 133-145
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| Subject: | beverage enterprise | marketing channel risk | grey relational analysis | GRA | fuzzy | analytic hierarchy process | AHP | comprehensive evaluation | AHP-Verfahren | AHP approach | Vertriebsweg | Distribution channel | Fuzzy-Set-Theorie | Fuzzy sets | Bewertung | Evaluation | Risiko | Risk |