Compulsive buying and branding phenomena
Year of publication: |
2015
|
---|---|
Authors: | Lee, Seung-hee ; Workman, Jane E. |
Published in: |
Journal of Open Innovation: Technology, Market, and Complexity. - Heidelberg : Springer, ISSN 2199-8531. - Vol. 1.2015, 3, p. 1-12
|
Publisher: |
Heidelberg : Springer |
Subject: | Compulsive buying | Brand awareness | Brand loyalty | Brand attachment | Perceived quality |
-
Compulsive buying and branding phenomena
Lee, Seung-hee, (2015)
-
The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla, (2015)
-
The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla, (2015)
- More ...
-
Fashion trendsetting, attitudes toward money, and tendency to regret
Workman, Jane E., (2019)
-
How do consumers perceive mobile self-checkout in fashion retail stores?
Liang, Yuli, (2021)
-
How do face consciousness and public self-consciousness affect consumer decision-making?
Lee, Seung-Hee, (2020)
- More ...