Computer-based business simulations as revealers of cultural and learning differences. The case of Business Administration and Business Informatics Students in Egypt.

In this article we demonstrate, through the case of Egypt, how the emphasis on one specific learning mode from primary through to secondary school, and to a lesser extent, culture, impact learning abilities. We describe how Egyptian students are impaired when confronted to learning modes they have not encountered prior to University, when they join a businessadministration, bi-national, double-degree programme. We explain how a "globalized" method (computer based business simulation) was blended with a local context, and turned into a glocal one to respond to a learning challenge and to the needs of a double degree curriculum (French and Egyptian).