Computer-based support for marketing strategy development
| Year of publication: |
2000
|
|---|---|
| Authors: | Li, Shuliang ; Kinman, Russell ; Duan, Yanqing ; Edwards, John S. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 34.2000, 5-6, p. 551-575
|