Computer simulation in the analysis of new-product decisions
Philip Kotler
| Year of publication: |
1968
|
|---|---|
| Authors: | Kotler, Philip |
| Published in: |
Applications of the sciences in marketing management. - New York, NY [u.a.] : Wiley. - 1968, p. 283-331
|
| Subject: | Produkt neues Produkt | Simulation |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003607058