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Practical media decisions and the computer
Moran, William T., (1963)
Computer models in advertising media selection
Gensch, Dennis H., (1968)
Mediaselektionsmodelle, Probleme der Datengewinnung und Datenverarbeitung
Freter, H., (1974)
Media planning
Jones, Richard P., (1970)
Australia : distribution of population and consumer markets
Thompson, J. Walter, (1961)
J. Walter Thompson is alive and well in thirty countries
Ross, Irwin, (1970)