Concept advertising : a new role for advertising in new product research and development for consumer and industrial products
Year of publication: |
1963
|
---|---|
Authors: | Hanan, Mack |
Institutions: | American Management Association, Marketing Division (contributor) |
Publisher: |
New York |
Subject: | Werbung | Advertising | Produktentwicklung | New product development | Innovation | Industrieforschung | Industrial research |
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