Concept of Customer Relationship Management as an example of innovation in banking sector

Banks that has introduced CRM system had to make some difficult changes in their organization in order to become more customer oriented. Beside the pure CRM banks try to adopt other innovative tools related with the core CRM. Some of these solutions are constructed in such a way so that ensured could be also access to the information beside to bank’s organization.

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Year of publication:	2008-08
Authors:	Urbanowicz, Monika
Institutions:	Centro de Investigação em Inovação Empresarial e do Trabalho (IET), Faculdade de Ciências e Tecnologia
Subject:	CRM system \| banking management \| organisation

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Extent:	application/pdf
Series:	IET Working Papers Series. - ISSN 1646-8929.
Type of publication:	Book / Working Paper
Notes:	Number 06/2008 19 pages
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005731578