Concept testing new products : errors vs. segmenting variables
Abram Poczter
| Year of publication: |
2013
|
|---|---|
| Authors: | Poczter, Abram |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 29.2013, 2, p. 545-552
|
| Subject: | Produktentwicklung | New product development | Marktsegmentierung | Market segmentation | Innovation | Theorie | Theory | Marktforschung | Market research | Statistischer Fehler | Statistical error |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009731303