Concepts, Theory and Techniques - The Role of Customer Service in Trade Promotion Decisions
| Year of publication: |
2002
|
|---|---|
| Authors: | Daugherty, Patricia J. ; Kasulis, Jack J. ; Richey, R.Glenn |
| Published in: |
The international journal of logistics management. - Bradford : Emerald, ISSN 0957-4093, ZDB-ID 10348256. - Vol. 13.2002, 1, p. 43-56
|