Conceptual framework for the characterization of the order promising process in a collaborative selling network context
Year of publication: |
2009
|
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Authors: | Alarcón, F. ; Alemany, M. M. E. ; Ortiz, A. |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 120.2009, 1, p. 100-114
|
Subject: | Lieferkette | Supply chain | Marketingkooperation | Marketing cooperation | Theorie | Theory |
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