Conceptualisation of customer experience : the case of mobile telecoms services in Morocco
Ikrame Belabbes, Mourad Oubrich, Fabio Fiano, Beatrice Orlando, Demetris Vrontis
| Year of publication: |
2020
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|---|---|
| Authors: | Belabbes, Ikrame ; Oubrich, Mourad ; Fiano, Fabio ; Orlando, Beatrice ; Vrontis, Demetris |
| Published in: |
International journal of managerial and financial accounting : IJMFA. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-6723, ZDB-ID 2465114-X. - Vol. 12.2020, 1, p. 89-118
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| Subject: | customer experience | measurement | telecom industry | operators | mobile telecoms services | Morocco | Marokko | Mobilkommunikation | Mobile communications | Telekommunikationssektor | Telecommunications industry | Telekommunikation | Telecommunications | Beziehungsmarketing | Relationship marketing | Telekommunikationspolitik | Telecommunications policy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJMFA.2020.107003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012253760