Conceptualisations of a relational oriented B2B selling process : and exploring the role of neuro-linguistic programming
Susanne Wiatr Borg
| Year of publication: |
2013
|
|---|---|
| Authors: | Borg, Susanne Wiatr |
| Publisher: |
Odense : Univ. Pr. of Southern Denmark |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Soziale Kompetenz | Soft skills |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 458 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Fallstudie ; Case study ; Thesis |
| Language: | English |
| Thesis: | Odense, Univ., Diss., 2013 |
| ISBN: | 978-87-7674-738-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010528520