Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Sarah Quinton, Ana Canhoto, Sebastian Molinillo, Rebecca Pera and Tribikram Budhathoki
| Year of publication: |
August 2018
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|---|---|
| Authors: | Quinton, Sarah ; Canhoto, Ana Isabel Domingos ; Molinillo, Sebastian ; Pera, Rebecca ; Budhathoki, Tribikram |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 5, p. 427-439
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| Subject: | Digitalisation | SMEs | strategic orientation | strategic marketing | digital orientation | Digitalisierung | Digitization | KMU | SME | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Electronic Commerce | E-commerce | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2016.1258004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011903384