Conceptualising electronic word of mouth activity: An input-process-output perspective
| Year of publication: |
2011
|
|---|---|
| Authors: | Chan, Yolanda Y.Y. ; Ngai, E.W.T. |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 29.2011, 5 (2.8.), p. 488-517
|