Conceptualization and measurement of millennial's social signaling and self-signaling for socially responsible consumption
| Year of publication: |
2018
|
|---|---|
| Authors: | Johnson, Olivia ; Chattaraman, Veena |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1472-0817, ZDB-ID 2094545-0. - Vol. 18.2018, 1 (21.11.), p. 32-42
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1742 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012081474