Conceptualization and measurement of multidimensionality of integrated marketing communications
Dong Hwan Lee; Chan Wook Park
| Year of publication: |
2007
|
|---|---|
| Authors: | Lee, Dong Hwan ; Park, Chan Wook |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 3, p. 222-236
|
| Subject: | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003610473