Conceptualization of product involvement as a property of a cognitive structure
Pirjo Rajaniemi
| Year of publication: |
1992
|
|---|---|
| Authors: | Rajaniemi, Pirjo |
| Publisher: |
Vaasa : Universitatis Wasaensis |
| Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Sozialpsychologie | Social psychology | Kognition | Cognition |
| Extent: | 265 S graph. Darst |
|---|---|
| Series: | Acta Wasaensia. - Vaasa, ISSN 0355-2667, ZDB-ID 121697-1. - Vol. 29 Acta Wasaensia / Business administration. - Vaasa, ISSN 1235-7871, ZDB-ID 1029167-2. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Thesis: | Zugl.: Vaasa, Univ., Diss., 1992 |
| Notes: | Literaturverz. S. 235 - 265 |
| ISBN: | 951-683-422-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000372693