Conceptualizing a transformative research agenda
David Crockett; Hilary Downey; A. Fuat Fırat; Julie L. Ozanne; Simone Pettigrew
| Year of publication: |
2013
|
|---|---|
| Authors: | Crockett, David ; Downey, Hilary ; Firat, A. Fuat ; Ozanne, Julie L. ; Pettigrew, Simone |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 8, p. 1171-1178
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| Subject: | Konsumentenverhalten | Consumer behaviour | Social Marketing | Social marketing | Stakeholder | Interdisziplinäre Forschung | Interdisciplinary research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009756092