Conceptualizing an improved public relations strategy : a case for stakeholder relationship marketing in division I-A intercollegiate athletics
Mick Jackowski
| Year of publication: |
2007
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|---|---|
| Authors: | Jackowski, Mick |
| Published in: |
Journal of Business and Public Affairs. - Saint Cloud, Minn., ISSN 1934-7219, ZDB-ID 2276641-8. - Vol. 1.2007, 1
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Stakeholder | Beziehungsmarketing | Relationship marketing | Hochschule | Higher education institution | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003891959