Conceptualizing consumers' experiences of product-harm crises
Year of publication: |
2013
|
---|---|
Authors: | Haas-Kotzegger, Ursula ; Schlegelmilch, Bodo B. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 2, p. 112-120
|
Subject: | Konsumentenverhalten | Consumer behaviour | Produktsicherheit | Product safety | Österreich | Austria |
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