Conceptualizing consumption in the imagination : relationships and movements between imaginative forms and the marketplace

Rebecca Jenkins, Mike Molesworth

Year of publication:	September 2018
Authors:	Jenkins, Rebecca ; Molesworth, Mike
Published in:	Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 18.2018, 3, p. 327-347
Subject:	Consumption \| daydream \| desire \| emotion \| fantasy \| imagination \| psychoanalysis \| Konsumentenverhalten \| Consumer behaviour \| Emotion

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