Conceptualizing for managerial relevance in B2B research : a ground theory approach
Bengt Gustavsson and Lars-Johan Åge
| Year of publication: |
2014
|
|---|---|
| Authors: | Gustavsson, Bengt ; Åge, Lars-Johan |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 29.2014, 7/8, p. 626-632
|
| Subject: | Managers | Business-to-business marketing | B-to-B-Marketing | Grounded Theory | Grounded theory | Lieferantenmanagement | Supplier relationship management | Führungskräfte | Management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010422020