Conceptualizing Innovation Orientation: A Framework for Study and Integration of Innovation Research
| Year of publication: |
2006
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|---|---|
| Authors: | Siguaw, Judya ; Simpson, Pennym ; Enz, Cathya |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 23.2006, 6, p. 556-574
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