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Designing a measurement scale for e-reputation
Dutot, Vincent, (2015)
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M., (2016)
Measuring brand experiences cross-nationally
Saari, Ulla A., (2017)
Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane, (1987)
Building customer-based brand equity : a blueprint for creating strong brands
Keller, Kevin Lane, (2001)
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane, (1998)