Type of publication: | Article
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Type of publication (narrower categories): | Article |
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Language: | English |
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Other identifiers: | 884629759 [GVK] RePEc:ami:journl:v:15:y:2016:i:3:p:612-617 [RePEc] |
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Classification: | M31 - Marketing |
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Source: | |
Persistent link: https://www.econbiz.de/10015196002