Conclusion: informing customer engagement marketing and future research
Year of publication: |
[2018]
|
---|---|
Authors: | Harmeling, Colleen M. ; Moffett, Jordan W. ; Palmatier, Robert W. |
Published in: |
Customer engagement marketing. - Cham : Palgrave Macmillan, ISBN 978-3-319-61984-2. - 2018, p. 307-323
|
Subject: | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Branchenentwicklung | Sector development | Zukunftsforschung | Futures studies |
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