Conclusion: Linking CCT and consumer research : consumer's mobilization of co-created resources
Alternative title: | Linking CCT and consumer research |
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Year of publication: |
2018
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Authors: | Thompson, Craig J. ; MacInnis, Deborah J. ; Arnould, Eric J. |
Published in: |
Consumer culture theory. - Los Angeles : SAGE, ISBN 1-5264-2072-4. - 2018, p. 319-346
|
Subject: | Konsumtheorie | Consumption theory | Konsumentenverhalten | Consumer behaviour |
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