Congruence of domestic and export marketing strategies: An empirical investigation of its performance implications
| Year of publication: |
2000
|
|---|---|
| Authors: | Stewart, David a. ; McAuley, Andrew |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 17.2000, 6, p. 563-585
|