Congruency of scent and music as a driver of in-store evaluations and behavior
| Year of publication: |
2001
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|---|---|
| Authors: | Mattila, Anna S. ; Wirtz, Jochen |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 77.2001, 2, p. 273
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