Conjoint analysis as an instrument of market research practice
Year of publication: |
2003
|
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Authors: | Gustafsson, Anders ; Herrmann, Andreas ; Huber, Frank |
Published in: |
Conjoint measurement : methods and applications ; with 91 tables. - Berlin : Springer, ISBN 3-540-40479-1. - 2003, p. 5-46
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Subject: | Ökonomische Ideengeschichte | History of economic thought | Conjoint-Analyse | Conjoint analysis | Marktforschung | Market research | Theorie | Theory |
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