Conjoint analysis as an instrument of market research practice
Anders Gustafsson, Andreas Herrmann and Frank Huber
| Year of publication: |
2003
|
|---|---|
| Authors: | Gustafsson, Anders ; Herrmann, Andreas ; Huber, Frank |
| Published in: |
Conjoint measurement : methods and applications ; with 91 tables. - Berlin : Springer, ISBN 3-540-40479-1. - 2003, p. 5-46
|
| Subject: | Marktforschung | Market research | Conjoint-Analyse | Conjoint analysis | Theorie | Theory |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001997264