Conjoint analysis for social media marketing experimentation : choice, utility estimates and preference ranking
Year of publication: |
June-July 2016
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Authors: | Menon, R. G. Vishnu ; Valdimar Sigurdsson |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 582227-0. - Vol. 37.2016, 4/5, p. 345-359
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Subject: | Facebook, Inc. | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | Social Web | Social web | Conjoint-Analyse | Conjoint analysis |
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