Conjoint analysis : the assumptions, applications, concerns, remedies and future research direction
Kushagra Kulshreshtha and Gunjan Sharma and Naval Bajpai
| Year of publication: |
2023
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|---|---|
| Authors: | Kulshreshtha, Kushagra ; Sharma, Gunjan ; Bajpai, Naval |
| Published in: |
International journal of quality & reliability management. - Bingley : Emerald, ISSN 1758-6682, ZDB-ID 1466792-7. - Vol. 40.2023, 2, p. 607-627
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| Subject: | Conjoint analysis | Consumer preference | Epistemology | Methodology | Reliability | Validity | Conjoint-Analyse | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Erkenntnistheorie |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJQRM-07-2021-0199 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013535714