Conjoint measurement : methods and applications ; with 91 tables
Anders Gustafsson ... ed.
| Year of publication: |
2003 ; 3. ed.
|
|---|---|
| Other Persons: | Gustafsson, Anders (ed.) |
| Publisher: |
Berlin : Springer |
| Subject: | Conjoint-Analyse | Conjoint analysis | Marktforschung | Market research | Theorie | Theory | Conjoint Measurement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [zbmath.org] ; Description [digitale-objekte.hbz-nrw.de] |
| Published items: |
21 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VII, 568 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index Foreword / Paul E. Green Literaturangaben Conjoint analysis as an instrument of market research practice / Anders Gustafsson ... [et al.] Measurement of price effects with conjoint analysis: separating informational and allocative effects of price / Vithala R. Rao, Developing business solutions from conjoint analysis / Sid Simmons, Measuring the credibility of product-preannouncements with conjoint analysis / Henrik Sattler, Market simulation using a probabilistic ideal vector model for conjoint data / Daniel Baier, Comparison of conjoint measurement with self-explicated approaches / Henrik Sattler, New product development in the software industry: the role of conjoint analysis / Gian Luca Marzocchi ... [et al.] Non-geometric Plackett-Burman designs in conjoint analysis / Ola Blomkvist ... [et al.] On the influence of the evaluation methods in conjoint design - some empirical results / Frank Huber ... [et al.] Value of extent-of-preference information in choice-based conjoint analysis / Terry Elrod, Confounding of effects in rank-based conjoint-analysis / Thorsten Teichert Multi-trait multi-method validity test of partworth estimates / Wagner Kamakura, Adaptive conjoint analysis: understanding the methodology and assessing reliability and validity / Andreas Herrmann ... [et al.] Conjoint preference elicitation methods in the broader context of random utility theory preference elicitation methods / Jordan Louviere ... [et al.] Conjoint choice experiments: general characteristics and alternative model specifications / Rinus Haauer, Using conjoint choice experiments to model consumer choices of product component packages / Benedikt G.C. Dellaert ... [et al.] Latent class models for conjoint analysis / Venkatram Ramaswamy, Generalized normative segmentation methodology employing conjoint analysis / Wayne S. DeSarbo, Dealing with product similarity in conjoint simulations / Joel Huber ... [et al.] Evaluating brand value - a conjoint measurement application for the automotive industry / Claus Kolvenbach ... [et al.] Continuous conjoint analysis / Dick R. Wittink, |
| ISBN: | 3-540-40479-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001781069