Conjoint Optimization: An Exact Branch-and-Bound Algorithm for the Share-of-Choice Problem
| Year of publication: |
2006
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|---|---|
| Authors: | Camm, Jeffrey D. ; Cochran, James J. ; Curry, David J. ; Kannan, Sriram |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 52.2006, 3, p. 435-447
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